Our approach is based on direct experience - a way of life and development outward from an inner core; something of the same process that nature uses in the creation of a tree - with one addition, the aspiration of man to produce the wonder and beauty of his potentialities - no "statements," no "pillars of design," no personal expression, no frivolity, but an outlook both severe and spontaneous. A firm design, based on principles as universal as possible, producing objects without "style," is real and utilitarian. The subtlety of the evolvement of the finest materials shaped with intense skill, inadequately termed craftsmanship, can produce a basic sensitivity.

In a world where manual skills are shunned we believe in them, not only in the act of producing a better product, but in the sheer joy of doing or becoming. We feel that pride in craftsmanship, of doing as perfect a job as possible, of producing something of beauty even out of nature's discards, are all homely attributes that can be reconsidered.